Because we in the western world are vaccinated, we don't take measles serious anymore, and the problem seems distant: Both in terms of physical distance and mentally.

So we moved the problem closer and had Denmark's leading special effects maker, build a very life-like baby covered with measles.

We put the baby in a glass montre in the busiest walking streets all around Denmark, to give them a sense of what it would like in our part of the world.

The strategy was simple: avoid the classic footage of sick and dying children from far, far away and find a way to make the disease feel as close as possible to our normal and secure everyday.

The baby was made in silicone and vinyl and placed in a plexiglass montre.

The montre was then placed in 6 of Denmarks largest cities within a 3 week campaign period.

We also filmed people reactions and the event itself which provided content for social media.

All the results are confidential, so please see the confidential result-list, but feel free to contact Doctors without Borders Denmark for any further questions.