Eurobest

Baby in Red

THE UNICORN, Copenhagen / DOCTORS WITHOUT BORDERS / 2019

Presentation Image
Demo Film
Presentation Image

Overview

Entries

Credits

Overview

Idea

Because we in the western world are vaccinated, we don't take measles serious anymore, and the problem seems distant: Both in terms of physical distance and mentally.

So we moved the problem closer and had Denmark's leading special effects maker, build a very life-like baby covered with measles.

We put the baby in a glass montre in the busiest walking streets all around Denmark, to give them a sense of what it would like in our part of the world.

Strategy

The strategy was simple: avoid the classic footage of sick and dying children from far, far away and find a way to make the disease feel as close as possible to our normal and secure everyday.

Execution

The baby was made in silicone and vinyl and placed in a plexiglass montre.

The montre was then placed in 6 of Denmarks largest cities within a 3 week campaign period.

We also filmed people reactions and the event itself which provided content for social media.

Outcome

All the results are confidential, so please see the confidential result-list, but feel free to contact Doctors without Borders Denmark for any further questions.

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