Cannes Lions

BACARDI RUM

(h) FILMS, Milan / MARTINI & ROSSI / 2006

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The sun fabulous and vibrant starts to speak to the notes"Creamer(Radio is Dead)"by Limp Bizkit.He confesses that he has a desire:to live just one night,to feel life vibrating and to experience the sensations people experience.He would exchange one moment of his glory for an instant of your emotions and he admits this,speaking like a friend who already knows the answer.His tones vary from self-assured to the put-upon tone of envy,when he sees you getting ready for the night.His is a wish which cannot come true.Bitterness gains the upper hand over the hard laws of nature.

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