To promote the Martini&Rossi minisite and sweepstake, we realised a viral marketing instrument: "Invisibles TV Movies" invited people to play and visit the minisite.We developed an Excel viral game with 24 frames taken from TV movies of the 1970s: images have been modified by deleting actors' bodies and leaving clothes and settings.Some titles are recognisable, but others have been chosen to increase the buzz and to light a wider viral effect.Invisibles TV Movies produced a great viral diffusion by email forwarding, with more than 100% increase of enrolled people in Martini&Rossi database.

Target Group Kiddult 24-38 years-old.