Cannes Lions
SMUGGLER, Los Angeles / SANDY HOOK PROMISE / 2020
Overview
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Credits
Execution
“Back to School Essentials,” is a haunting and powerful follow up for a sadly increasingly necessary cause. The PSA starts off as a familiar back-to-school ad but slowly unfolds to highlight students using everyday back-to-school items to survive an outbreak of gun violence, shedding light on the gruesome reality that youngsters face in the reality of classroom and campus shootings.
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