Cannes Lions
BACK TO SCHOOL WINDOW
APPLE, Cupertino / APPLE / 2014
Overview
Entries
Credits
Overview
Description
By combining the pencil, a classic symbol of education with modern technology, we reminded people how Apple products have changed the way we learn.
Execution
Each installation was made up of 85,000 real pencils and assembled entirely by hand.
Outcome
N/A
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