Shinjuku is one of the most competitive shopping districts in Tokyo and hence, the planet. Even a three-story high shop like the Adidas Flagship Store has trouble standing out. To drive people to it, we gave 'old' football a little bit of a Tokyo twist. Behold the Adidas Ballman!

540,000 people saw the Ball-man and thousands of people actually had a chance to contact with the Ball-man. As a result, more people than usual visited and in the Shinjuku store.