Cannes Lions

BALLERINA

DONER, Southfield / HARMAN KARDON / 2013

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Overview

Execution

To promote the new MAS 102 desktop sound system, we brought Harman/Kardon’s positioning of “Beautiful/Sound” to life.

Our premise? With the most modern design and the most sublime audio, the MAS 102 would tempt even a music box ballerina will to defect.

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