Cannes Lions
UBACHSWISBRUN/JWT, Amsterdam / UNILEVER / 2012
Overview
Entries
Credits
Description
Russian meals are always abundant and generous. And that’s just how real Russian tomato ketchup should be: thick with intense taste. Exactly how real Russian men like it. In our campaign ‘Baltimor always on the table of…’ we portray genuine Russian men, the pride of Russia. In the first TVC it was 12-time Olympic champion gymnast Alexei Nemov. In this film: Russian rally team Kamaz Master, 10-time Dakar champions. After a victorious tough race the best reward is real men’s favourite food - abundant and generous shashlik. And the finishing touch - rich, thick and tasty Baltimor Tomato Ketchup.
Similar Campaigns
12 items