Cannes Lions
DDB NEW ZEALAND, Auckland / ANZ BANK / 2010
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ANZ is the fastest growing bank in Australasia. Their rapid growth can be attributed to their ability to understand the world they operate in, thus creating insightful bank products that their consumers truly need.
This is reflected in a campaign built on two truths. The first being that we all dream of living in a perfect world. The second is that it’s not going to happen. ANZ recognize while they can’t make the world perfect, they can at least make the banking life of their customers a bit easier. That might not make for a perfect world, but it’s a start.
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