Cannes Lions
WHYBIN\TBWA AUCKLAND, Auckland / ANZ BANK / 2013
Overview
Entries
Credits
Description
ANZ Bank understand that their customers’ time is precious; that’s why they ensure a level of service is the best in class. We had to find a way of communicating this message that was as remarkable as the service itself.
We hand-crafted a beautiful HTML5 experience, using a range of innovative animation techniques that brought to life photography created specifically for this site.
This site showed visitors how ANZ puts their customers’ needs first. With over 30,000 visits in just 12 weeks, time on site is 300% of the average for ANZ.
Execution
We hand-crafted a beautiful experience using HTML5 and a range of innovative animation techniques that brought to life an art direction created specifically for this site. This required a specialist photo shoot to capture the various elements independently in order to deconstruct them for the animation.
Outcome
Creating an interactive, engaging experience, that put the user in control of the pace of the site further demonstrated how ANZ allows their customers to control their own time. With over 30,000 visits (in a market 100 times smaller than the US) in just 12 weeks, time on site is 300% of the average for ANZ.
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