To prove our brand purpose of setting Australia up for the future we created an immersive tennis training simulator, that could help train tennis stars of the future.

Using a combination of motion sensors, surround sound and seamless projections, ANZ BreakPoint tracks players’ serves, volleys and backhands and provides real time feedback and audio coaching from the voice of Australian tennis, Craig Willis.

Technique and reactions are also tested and improved with in-game obstacles.

The intuitive experience was made accessible to fans of all ages and abilities.

After each tutorial, fans were given the opportunity to review their session with on ground experts, and share their lesson online.

Spanning 54 square metres, ANZ Breakpoint centred around an awe-inspiring digital installation of three projected game booths designed to be as immersive for the individual players as it was for those watching.

Launched at the Australian Open, the installation used a combination of motion sensors, surround sound and seamless projections to create a unique, open-air immersive experience. Players could pick up a regular tennis racket, step into the game and begin playing straight away - with little need for instruction or obvious technology. After completing their game, players could then review their lesson and send themselves a video capture of the experience for sharing on their preferred social channels.

The simulator has now been installed at the National Sports Museum where it is being used to coach young tennis stars and spread ANZs brand message.

Over the course of the 13 day Australian Open tournament, patrons played the ANZ BreakPoint experience over 6,700 times - the activation in full usage from opening to closing hours.

Players were awarded with unique video captures of their experience – with 75% of players sharing their lesson on their social channels.

Of the people surveyed after the activation brand salience had increased by

62% with three in five people suggesting they would bank with ANZ as a result.

The simulator now lives on at the National Sports Museum where it continues to help ANZ bank set Tennis Australia up with the tennis stars of the future.