Cannes Lions

BANK

APT, Oslo / DNB BANK / 2011

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Overview

Entries

Credits

Overview

Outcome

With a population of 4.8 million people, 148.000 signatures during 24 days based only on a single banner on the DnB NOR webpage is regarded a big success. The site has a weekly average of 700.000 visits, but statistics show that 87% of the visitors go straight to log-in in order to pay their bills etc. This indicates that 91.000 persons per week were potential “clickers”. Many of who visited the DnB NOR homepage every week during the campaign. 85% of the contributors came from social media. More than 200 blogposts about the campaign was registered during the same period.

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