The Car :It's only when you have to deal with an accident that you start to worry about what services your insurance is providing you with. And it's usually in the minutes following that accident that you start to regret not having paid more attention to this. We have decided to emphasise this fact by portraying a woman driving her car and getting hit with full force by a reckless driver. While her car flies off into an impressive series of slow-motion spins, she takes advantage of this extra time to ring her insurance company and find out what services she is entitled to. But it's already too late. If she had chosen AXA insurance, she would have been certain that she had the best possible services at her disposal.