Banco do Planeta (Planet's Bank) is the environmental arm of one of the biggest Brazilian banks, Bradesco. They wanted to approach their website followers (Banco do Planeta's Community) in The National Arbor Day (September 21st), creating a unique and personal experience.

First, we invited our website followers to dream with us: they had to choose a word to represent their desire for a better planet: union, attitude, respect or peace. On Arbor Day, thousands of people received a small pot. Few days later, the surprise. The chosen word from the website was born recorded in the plant.

Banco do Planeta's website received lots of emails and pictures by the people, thanking for the gift and saying that their dreams came true. The experience was so intensive that Bradesco repeated the idea in tens of events during 2010, with a total of more than 10.000 seeds and pots.