Cannes Lions
MARK BBDO, Prague / GE-DAKO / 2007
Overview
Entries
Credits
Execution
It is as easy to get a loan with GE Money Bank as shopping in the supermarket around the corner. And it’s as quick as getting fast food. And getting a business loan is as simple as loading your money onto your truck.
Outcome
In the area of granting loans, GE Money Bank jumped over two of their (much bigger) competitors. And GE Money Bank is now perceived in ALL of its services as a bank where everything is as simple and easy as buying bread or butter.