Our opportunity was therefore to “say it how it is”, openly, honestly without hiding behind a competition.We leveraged a very direct, straight talking form of communication – people with sandwich boards - to clearly, simply and powerfully highlight our competitive offer.“Ambient Walkers” with mini boards stuck on their backs hit the streets of Malaysia distributing flyers at locations near our CBD branches. Interestingly this form of communication is rarely used by banks in Malaysia so it certainly attracted a lot of attention.

This campaign generated a huge amount of buzz and word of mouth in the market, so much so that it caught the attention of the radio DJs who talked about our unbelievable rates.A total of 100,000 flyers were distributed and and the bank registered 67% increase in deposits during the campaign period.