This is a case history about a famous TV advertisement. Not an integrated campaign. An advertisement.It shows that one ad captured the heart of a nation.In fact, of several nations. There were twice as many YouTube complete views beyond local shores.Remarkably, the product was a bank. After the 2008 - 2009 financial crisis, bankers had terrible reputations. Yet the ad made Ta Chong bank seem on the side of ordinary people.The ad:- Stimulated interest in the bank- Got new customers to join the bank- Sold more productsThe incremental sales were not due to market or sector growth, or to media weight, or to increased distribution, or to price, new products or promotion.Ta Chong's rate of growth tripled after the ad, and it paid back approximately 134:1.