Cannes Lions

BANK GROUP

DRAFTFCB JOHANNESBURG, Johannesburg / FIRSTRAND / 2008

Film

Overview

Entries

Credits

Overview

Description

FirstRand, one of South Africa’s largest banking groups and holding companies, is famous for doing things differently, and doing them better. The general pattern is for FirstRand to innovate, and the competition to copy them shortly thereafter. Our commercial serves to remind everyone that great original ideas can change the world, and that, when it comes to finance, FirstRand is South Africa’s greatest source of original thinking.

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