As a part of a sponsor package we had pre-booked outdoor billboards (Euro size) around the town centre. To engage and involve the consumers we built a 9-hole miniature golf course using objects around the billboards as natural obstacles. The course used the local branch office as “Club house”. Everyone could come in and free-of-charge borrow a club, ball and get a course map / score board.

The awareness of SEB’s sponsorship among: golfers and visitors and general public was very good.

SEB held a status as “official sponsor” but had top-of-mind awareness 4 times higher than peers (28 % vs. 4 %) and on par with title sponsors on aided awareness (70-90 %).