Cannes Lions

BANKING

JWT, New York / HSBC / 2006

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Film
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Overview

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Overview

Description

People don’t like banks, especially big global ones. Yourpointofview.com is an integrated campaign that positions the bank as a different kind of global corporation; a company that is actively open to and wanting to engage in real 2-way dialogue with the public. In a world in world that is increasingly homogenized by globalization, this campaign is meant to express the bank’s appreciation for individuals and their points of view.

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