AMW Direct & Interactive created a two-wave campaign sent out via courier using high-impact, personalised creative. Wave number 1 consisted of a palette that carried the following:• Hand applied acrylic paint dabs (using BMO’s colours)• Handwritten name, address and teaser copy.Wave number 2 consisted of a sheet of canvas rolled into a cardboard tube that carried the following:• Laser printed with a classic impressionist painting• A paintbrush inserted into die-cut slits• The copy likened wealth management to fine art • The offer invited prospects to come if for their no obligation 'financial portrait'.

The campaign was enormously successful, both with internal sales teams and with prospects. The sales cycle for this market segment is very long and is still in process. Six multi-million dollar deals have been closed and several more are in progress. There were incidents of recipients calling BMO before the follow-up call even occurred, complimenting BMO on the programme, and requesting an appointment.In all, 189 pieces sent out.

Total Budget: $26, 532.10.Deals total (closed): $23,322,000/Annual Revenue $229,500.00.