Institutional bank campaign for HSBC, communicating about Internet security in a lucid, fun way.

The goal was to show consumers that it is possible to navigate and enjoy all benefits in the web without preoccupation, with simple preventive security attitudes.Clues were presented by a character (Haroldo) in a fun way, with daily off-line and on-line dangerous situations that can affect everyone. The consumers also had access to a complete security guide and HSBC product information.