Cannes Lions
EURO RSCG FLAGSHIP, Bangkok / KRUNGTHAI BANK / 2005
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Having a huge piece of log. Pooyai Lee, a Headman Villager gave his idea to the villagers to produce something, starting with a boat, table set, and a cutting board, and all were failed. Until he was left with the idea to make a toothpick.The morale: "without a thoughful plan, any huge capital can be blown away."
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