nab life is a website that focuses on arming customers with ideas for planning their financial future, rather than selling them the latest banking product.The nab life theme is carried via people 'personas'. Each persona represents a type of person and their life stage. Eg. A student, people with families, retirees etc.the nab life idea and the personas within it is delivered via an urban park scene, which quickly changes to reflect the customer's chosen path.The content is richly tailored to each audience group, right down to the scenes and the music.The lower levels of the website contain helpful multimedia content, including video streams.