Cannes Lions

NATIONAL AUSTRALIA BANK

CLEMENGER BBDO MELBOURNE, Melbourne / NATIONAL AUSTRALIA BANK / 2012

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In this commercial, we watch the fine line between the reality of dealing with bankers and the quiet fear of what we all suspect is really going on behind the scenes. Filmed in an observational, fly-on-the-wall style, we witness conversations we feel we’ve heard a thousand times, or the ones that are really happening that we just never get to see. Whether it’s dealing with upper middle management or middle middle management or even lower middle management, it becomes very clear, very quickly that these banks will never change, but you however, the customer actually can – to the National Australia Bank.

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2020, NATIONAL AUSTRALIA BANK

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