Cannes Lions

BANKING SERVICES

FASTWAY. IDEAS THAT ROCK!, Nishny Novgorod / SBERBANK / 2009

Presentation Image

Overview

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Credits

Overview

Description

The task was to make a calendar that people would love to hang on the wall and watch the events through the year.

Execution

The pages are shifted thereby, that the whole picture consists of two parts of successive pages laid on each other. So when you flip the page, a part of the picture changes and the other part stays to form the picture for the next month. And so on – every month you get a new scene with a bit of the past.The main character of the calendar is a happy puppet family. They move to a new place, go to school and to the zoo, have holidays. Every story has lots of details making it more interesting.

Outcome

No one calendar has been left at the office of Sberbank. Lots of people, and not only from Sberbank's partner companies, were asking the bank and the agency to send them the calendar which they have already seen at someone's office. The clients were calling to the bank and telling about the features and details they were discovering in the calendar.

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