This execution was one of the three video emails delivered to an opt-in database of internet literate and Flash enabled E4.com and Channel4 entertainment fans. The objective was to drive traffic to the Banzai microsite while building awareness of the new series of the comedy quiz show. Glue increased the likelihoood of a successful campaign by encoding the video within a flash movie, thereby doing away with slow-streaming Java based video players. This is believed to be a UK first for an email campaign. The email achieved a click through rate of up to 25%.