Never get you bored.

Carlsberg is a brand that offers people with exciting and meaningful time at the bar.

People learn a lot of things from conversations at the bar, such as philosophy and morality, personal relations, humor, how to resolve your worries, and pickup lines.

It is the brand mission to pass such bar culture down the generations.

But, these days, the population of youth called “Social Awkward” are rising.

Forty percent of Japanese youth fall under the category of “Social Awkward”. (Investigated by Suntory) Within these 5 years, the word “Social Awkward” searched on google went up 7 times, causing big issue in society.

While they feel confident in text-based communication, they are not good at face-to-face communication. They tends to avoid going out drinking with people from the fear of awkward pauses.

June 12th, 2016, the event was held at the bar in Shinjuku, Tokyo.

Twenty teams, total of 35 “Social Awkward” participated this event.

Carlsroid is now in the process of customization and mass-production to be installed at various bars.