Spikes Asia
DENTSU, Tokyo / SUNTORY HOLDINGS / 2016
Overview
Entries
Credits
Background
Suntory Black Oolong Tea is fat-burning tea that can reduce fat absorption from a meal.
Our mission is to get sympathy of women who always want to eat, but also want to keep their beauty.
Execution
To see from a distance, the poster can be seen as delicious dishes on the table. But, to see closely, it can be seen as girls wearing dresses on which photos of dishes are printed.
By getting attention with this tricky design, we tried to get them interested in the product and be a fan of it.
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11 items