Cannes Lions

Base Camp

SAATCHI & SAATCHI, Singapore / AGODA / 2017

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Overview

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Credits

Overview

Description

Asian travellers may think they know their destination well, so we wanted to give them a sense that there was still so much to see. These ads are filled with hundreds of little details and experiences, inviting the viewer to search within the visuals. And of course, that Agoda puts them right in the heart of it all.

Execution

We commissioned a Thai artist to create a campaign formed from social media-sourced images, inviting the viewer to search within the visuals, giving them a sense that there was still so much to see. And of course, that Agoda puts them right in the heart of it all.

Outcome

Brand Awareness increased by 26%.

Consideration up 41%.

App downloads doubled.

Bookings increased by 28%.

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