To prove that Voyages-SNCF knows customer service best, we decided to create a series of extraordinary services for Voyages-SNCF’s customers.. The first in these was the “Welcome and Goodbye” service, in which we created tailor-made welcome and goodbye surprise events for 5 of our customers at Paris’ East train station. In the second service in the series - "The Escape Machine - we let people escape to any destination they wanted to by the simple push of a magical red button. We designed three celebrations that emerged out of a 3x3 meter black box that unfolded like a huge jack in the box.

At the end of the youtube video, viewers could push the button themselves and experience a first-person view of the "Escape Service". Thus, everybody who saw the video were not just passive viewers, but had the chance of escaping as well.

The events promoted Voyages-SNCF’s incredible attention to each one of their customers and illustrated that they trully go « Further than you imagined » for them. By creating tailor-made events for real customers (found via the site’s database or our Facebook fan page), we captured our audience’s attention.

Since the campaign was launched, the videos have been seen more than 6 million times, making it the most successful Voyages-SNCF campaign to date. The campaign was featured in numerous blogs, magazines and on TV channels, got more than 20 thousand tweets, but most importantly created a great deal of buzz around the unsurpassed attention to detail that Voyages-SNCF provides to their customers.