Cannes Lions

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PUBLICIS YORUM, Istanbul / RENAULT / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

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Overview

Description

People can stop on the road for many reasons. Especially to get gas. ZOE is a 100% electric car. So, ZOE drivers stop for anything but gas. In our print ads, we show the gas stations from ZOE drivers' eyes. For the reason that ZOE drivers do not need gas for their car, we changed gas station signboards which you can see the gas prices, into restaurant menus.

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