The campaign uses the hotel's iconic sun logo as a beacon of light that everyone gravitates towards, and showcases the tagline "Bask in the Sun". In 'Farmer' we see our Farmer starting a new day as the sun provides warmth and life for his crops. A man in business attire appears and asks for the WiFi password, much like someone would ask at a hotel. As he looks over at his son-in-law trying to hammer wood with a saw he replies "No good son-in-law. All one word". The businessman replies with light-hearted banter and the farmer's response shows us it is not meant as a joke. The Days Inn logo then appears onscreen.