Cannes Lions
72ANDSUNNY, Los Angeles / ADIDAS / 2017
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Description
What would happen if we took creativity out of the game of basketball?
In this film, we follow James Harden and young athletes as they show us the juxtaposition between a game with and without creativity.
From the unorthodox style of play, the outfits, to the insane celebrations, we quickly realize that basketball without creativity is a game we no longer love.
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