Cannes Lions

BBDO NEW YORK EVENT

BBDO NEW YORK, New York / BBDO / 2007

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Overview

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Credits

Overview

Outcome

More than 35% of employees with children brought their kids to the agency’s “Bring-Your-Kid-To-Work day”—a 17% rise from the year before, when the effort wasn’t promoted with a poster campaign. Here’s sampling of attendee reactions:“I love it here. They have a ping pong table.” Ryan Weiner, age 6- Son of Lauren Cohen-Weiner, Creative Director“We’re just a bunch of kids running around here anyway, so I could not tell the difference.” -Said Peter Geary EVP Account Director.“I got to draw pictures and play on the computer all day just like my dad does.”-Evan Towell, age-5 Son of Mike Towell, Group Creative Director.

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