In order to reinforce the brand's purpose and to stimulate its performance on POS, we created a tool that simplifies and speeds up the worst part of putting the barbecue plan into practice: supermarket shopping.

So, we created the Crystal BBQ GPS with 'Route-C' Technology

An optical reader installed on shopping carts that reads the barcode of a can of Crystal and points on a map where the barbecue ingredients are (Carchoal, Meat, Alcohol) and the checkout counters, saving a lot of time and energy for the best of the party.

- Purchases of the product increased by 16% in the supermarkets where the campaign took place.

The brand became more desirable and earned an innovative image in the regions where it operates.