Cannes Lions
PARK PICTURES, New York / ABINBEV / 2021
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In Terence Neale’s spot for Budweiser’s Be a King campaign, we see pop star Halsey’s poetic metamorphosis from Jersey girl Ashley Frangipane to global sensation Halsey, an anagram of her birth name that was also inspired by the Halsey Street station at the New York City Subway.
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