Meditation is one of the fastest growing health trends in the world nowadays. So, we decided to tap into it and create a series of radio spots to promote the new alcohol-free Corona Cero.

In each of these ads, the voice over focuses on a specific nature situation to show Corona Cero drinkers that the alcohol-free beverage can help them refresh and be present in these moments.

From surfing, to hiking and rafting, the narrator’s voice mimics the tone of a meditation tutorial with a lighthearted twist showing consumers that, at last, adventurous situation, beer and focus can be compatible.