Cannes Lions

The Graffiti School

SANCHO BBDO, Bogota / CORONA / 2016

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Corona the biggest retailer of home improvement and construction products in Colombia wanted to change this by making the first public graffiti school installing walls all around the city with tiles that have a technology that can be scratched and easily washed from spray paint. The voice quickly spread and suddenly thousands of artist are now practicing at Corona graffiti schools all around the city, streets are now classrooms and young artists are now teachers.

Execution

Corona the biggest retailer of home improvement and construction products in Colombia wanted to change this by making the first public graffiti school installing walls all around the city with tiles that have a technology that can be scratched and easily washed from spray paint. The voice quickly spread and suddenly thousands of artist are now practicing at Corona graffiti schools all around the city, streets are now classrooms and young artists are now teachers.

Outcome

Over 40 hours weekly many young artists are practicing on the graffiti school during the 3 months, there are many of them that weekly recommend their friends to go and practice on the graffiti school before they try on the walls of the city.

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