Cannes Lions

Be kind, rewind

ALTMANN + PACREAU, Paris / ABBE PIERRE FOUNDATION / 2018

Film

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Overview

Description

With the rise of unemployment and rents representing the majority of a households’ budget, all it takes is a job loss to end up on the streets.

This is what the Abbé Pierre Foundation and their agency wanted to demonstrate with this palindrome style video showcasing the two sides of a situation.

The story is of an unfortunate man on the downward path to insecurity, losing his job, his wife and his house, who eventually gets back on track and regains his dignity through the support of the Abbé Pierre Foundation.

Every scene has been shot accurately and tells a different story whether you watch it forwards or backwards.

The reveal is a positive message that avoids the usual miserable portrayals commonly shown in campaigns about poverty.

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ALTMANN + PACREAU, Paris

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2018, ABBE PIERRE FOUNDATION

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