Cannes Lions

THE HOUSE

BDDP UNLIMITED, Paris / ABBE PIERRE FOUNDATION / 2013

Case Film

Overview

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Overview

Description

For the past 20 years, the Fondation Abbé Pierre has been diligently fighting to get decent housing for the underprivileged.

This year’s campaign focuses on slums and unfit housing in general because two million people in France today still live in difficult or degraded conditions and some 600,000 lodgings resemble hovels.

To emphasize the fact that “a hovel is the antithesis of a home” – the campaign’s central theme- the film tells a story about children’s prejudices and the reality of living in unfit housing.

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2018, ABBE PIERRE FOUNDATION

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