Cannes Lions

BE THE BADDEST

BELIEVE MEDIA, Los Angeles / NIKE / 2015

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"There’s a kid out there…he’s the baddest player alive. He just doesn’t know it.” Anthony Mandler captures MVP superstar, Kevin Durant, for Nike in gritty urban backdrops as he challenges the next generation of ballers to reach for his title and “Be the Next Baddest"

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