In a world of ever-advancing technology, kids prefer to be entertained instead of being dictated to. So our aim was to create a campaign that became content instead of typical TV ads. As a brand, Beacon Fizz Pop lollipops have always been at the forefront of lollipop innovation, from fizzing sherbet inners to chewy bubble gum centres, hence their positioning 'Way surprising' - which lead us to our campaign of Fizz Pop: lollipops eating humans.