Cannes Lions

MILO

PUBLICIS MANILA, Makati City / NESTLE / 2012

Overview

Entries

Credits

Overview

Description

A football coach (Marvin Agustin) takes his team of teenage boys out on a fieldtrip to the provincial home of his grandfather (Eddie Garcia). But instead of bonding as a team, the boys are more caught up with their gadgets. The coach’s grandfather is determined to change all that as he challenges the boys to detach from their virtual distractions and explore the great outdoors instead. The boys then unlock a new world of natural wonder and discovery, realizing that going offline is the only way to reconnect back to life. A life that is... unplugged.

Similar Campaigns

12 items

belVita Breakfast Biscuits: Because we can all use steady morning energy.

DROGA5, New york

belVita Breakfast Biscuits: Because we can all use steady morning energy.

2016, MONDELEZ INTERNATIONAL

(opens in a new tab)