Bear is the only animal in the forest that has never seen Christmas because he hibernates every year. However, this year is different. This year his best friend Hare has a brilliant idea and gives him a Christmas he’ll never forget.

The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets.

The TV commercial uses a unique animation style that combines traditional 2D hand-drawn animation created by ex-Disney draftsmen, stop frame, and 3D model made sets. The story is set to a cover of Kean’s ‘Somewhere Only We Know’ performed by Lilly Allen.

This look and feel was then taken into the App and children’s book, reminding parents of traditional Christmas tales.

• Over 12 million Views on YouTube

• The most shared video in the world 2 days after launch

• The app reached no. 2 in the free app chart

• The single stayed at number 1 for 3 weeks

• The campaign trended with 3 different hashtags simultaneously

• 2013’s most written about Christmas campaign

• The merchandise sold out within 2 weeks and sold for 3 times the price on ebay

• £101.45m record takings in the week after the campaign launched

• Total sales up 6.9% on last year

• Total online sales up 23% on last year