Cannes Lions

BEARD GURU

CP+B, Los Angeles / NBA 2K / 2015

Film
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Becoming an NBA player comes with a lot perks, one of which is getting immortalized for all to see in North America's most popular sports game franchise - NBA 2K. But with that comes pressure. The NBA schedule is 82 games a year, but in the NBA 2K universe millions of gamers see you everyday of the year. Enter The Beard Guru: a lederhosen-wearing, follicle obsessed eccentric who comes to groom James Harden’s beard before his big NBA 2K Face Scan.

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