Cannes Lions
CP+B, Los Angeles / NBA 2K / 2016
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Kobe Bryant’s fans, fellow NBA players, and detractors tell the world they don’t care that this basketball legend is retiring, because his legend lives on in the video game, NBA 2K17.
For these people it doesn’t matter because they’ll continue to hate him, or play as him. What this means isn’t 100% clear until the end where it is revealed that he will continue to exist within a special edition of the basketball video game NBA 2K17 featuring Kobe Bryant on the cover.
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