In the Netherlands, 1.2 million children cycle to school every day. Every year, thousands of those children are involved in road accidents. A few dozen times, the outcome is fatal. … This is mainly due to the children’s lack of experience with road traffic. It is one of the biggest worries shared by parents of first-graders.

Samsung wants to make an impactful and purposeful social difference in people’s lives by using mobile technology to challenge and solve social problems.

After carrying out research with the Dutch Traffic Safety Association, we selected the most dangerous traffic situations for cycling children. For a real-life VR experience, we filmed the situations in 360°, featuring three school friends. When you play the game, you become one of the friends and have to interact with traffic situations as well as your friends who are cycling next to you. Collisions appear cartoonish, but the message is deadly serious.