Cannes Lions

G'ZONE MOBILE PHONE

PYRAMID FILM, Tokyo / CASIO / 2007

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Interactive SF story over "G'zOne", Casio's the toughest cell phone, against "TASK", allied business competitors.TV spot tells part of a story, and the full story of the trilogy is released over Casio's website, offering screen saver as a giveaway.The story interweaves games style, with live movie and 3D CGI images, and it attracts viewers and broaden the brand's identity for the end user.

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