Cannes Lions

G'ZONE MOBILE PHONE

PYRAMID FILM, Tokyo / CASIO / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Interactive SF story over "G'zOne", Casio's the toughest cell phone, against "TASK", allied business competitors.TV spot tells part of a story, and the full story of the trilogy is released over Casio's website, offering screen saver as a giveaway.The story interweaves games style, with live movie and 3D CGI images, and it attracts viewers and broaden the brand's identity for the end user.

Similar Campaigns

12 items

1 Cannes Lions Award
Sphere

GOOGLE- CLOUD BRAND & CREATIVE, San francisco

Sphere

2024, GOOGLE

(opens in a new tab)