The EXILIM Card is distinguished by its unusually small and slim credit card format, at the same time offering an integrated 2.8x optical zoom. The realisation takes up this USP and highlights it in an attention-grabbing way. In every format, the zoom 'pushes' the medium open to make room for the text.The realisation/production of the campaign’s advertising media had the objective of creating a visual presentation of each camera’s specific USP by means of an animation.At the same time, the high quality of the products needed to be reflected. Lacking an online shop, the goal was to generate as much site traffic as possible, which was successfully achieved.